About Us: – Soil to Serve

SOIL TO SERVE

Our Story

We are not just a food brand.
We are a promise.

Soil to Serve is an FSSAI licensed, Startup India recognised farm-fresh food brand from Odisha, India. We source authentic regional foods — Kandhamal Turmeric, millets, cold pressed peanut oil, black rice and more — directly from Indian farmer groups, with no middlemen and no compromise on quality.

The Founder

📍 Malyagiri, Odisha

Nihar Ranjan Kar

Founder, Agribite Soil To Serve Pvt. Ltd.
B.Sc. (Hons.) Agriculture — M.S. Swaminathan School of Agriculture, Paralakhemundi
MBA Agribusiness Management — KIIT School of Rural Management, Bhubaneswar
Angul, Odisha, India

The Beginning

Nihar grew up in a middle-class family in Angul, Odisha — where everyone expected him to get a government job. He had different plans.

Education

He pursued B.Sc. (Hons.) in Agriculture from M.S. Swaminathan School of Agriculture, Paralakhemundi, followed by an MBA in Agribusiness Management from KIIT School of Rural Management, Bhubaneswar — one of India's leading agribusiness institutions.

Corporate Years

He spent two years in the corporate sector across two organisations, learning how India's farm-to-consumer food supply chain really works — and where it fails farmers most.

The Turning Point

A personal circumstance led him to resign. In that quiet moment, he noticed something hiding in plain sight — Odisha's finest regional foods like Kandhamal Turmeric, tribal millets, and cold pressed oils were invisible to the very consumers who needed them most.

Soil to Serve is Born

Not from a boardroom. Not from funding. From a son of Odisha who refused to let his land's authentic, nutrient-rich food go unnoticed by Indian consumers.

"Everyone told me to get a job. I chose to build something that gives farmers a better one."

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A Traveller at Heart

Beyond building Soil to Serve, Nihar is an avid traveller who finds inspiration in every corner of India — from the waterfall trails of Malyagiri to the spice farms of Kandhamal. He is planning to feature iconic tourist destinations of Odisha and India right on the product packaging — because great food and great places both deserve to be celebrated together.

What We Stand For

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Direct from Farmers

No middlemen, no markups — fair price for all

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Traceable Origins

Every product has a farm address in India

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Fair to All

Farmers paid fairly, consumers priced fairly

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Minimally Processed