About Us:

Genuine Odisha Food Startup Since 2025 Helping Farmers | Soil to Serve
SOIL TO SERVE
Our Story

Why One Man Left a Stable Career to Build a Genuine Odisha Food Startup That Actually Helps Farmers

Nihar Ranjan Kar walked away from a secure corporate career to start Soil to Serve, a genuine Odisha food startup based in Angul and operated by Agribite Soil To Serve Private Limited. There was no funding, no safety net, and no guarantee it would work.

Only a frustration he could not ignore: farmers across Kandhamal and Odisha were growing turmeric, millets, and wild honey of extraordinary quality, yet earning a fraction of what that quality was worth. Helping farmers get a fair price for their soil's true wealth mattered more to Nihar than the comfort of a paycheck.

Today, this Odisha food startup is FSSAI-certified and sells farm-direct Kandhamal Turmeric, cold pressed peanut oil, ragi and jowar flour, Chakhao black rice, and wild honey — sourced straight from farmer groups, in limited batches, available on soiltoserve.store, Flipkart, and Amazon.

Nihar Ranjan Kar — Founder of Soil to Serve, at Malyagiri, Odisha

📍 Malyagiri, Odisha

The Founder

Nihar Ranjan Kar

Founder, Agribite Soil To Serve Pvt. Ltd.
B.Sc. (Hons.) Agriculture — M.S. Swaminathan School of Agriculture, Paralakhemundi
MBA, Agribusiness Management — KIIT School of Rural Management, Bhubaneswar
Based in Angul, Odisha, India

🌐 Website 💼 LinkedIn 📸 Instagram 📘 Facebook
The Journey

The Journey Behind Our Odisha Food Startup

The Beginning
Nihar grew up in a middle-class family in Angul, Odisha — where everyone expected him to get a government job. He had different plans.
Education
He pursued B.Sc. (Hons.) in Agriculture from M.S. Swaminathan School of Agriculture, Paralakhemundi, followed by an MBA in Agribusiness Management from KIIT School of Rural Management, Bhubaneswar — one of India's leading agribusiness institutions.
Corporate Years
He spent two years in the corporate sector across two organisations, learning how India's farm-to-consumer food supply chain really works — and where it fails farmers most.
The Turning Point
A personal circumstance led him to resign. In that quiet moment, he noticed something hiding in plain sight — Odisha's finest regional foods like Kandhamal Turmeric, tribal millets, and cold pressed oils were invisible to the very consumers who needed them most.
Soil to Serve is Born
Not from a boardroom. Not from funding. From a son of Odisha who refused to let his land's authentic, nutrient-rich food go unnoticed by Indian consumers.
"Everyone told me to get a job. I chose to build something that gives farmers a better one."
A Traveller at Heart
Beyond building Soil to Serve, Nihar is an avid traveller who finds inspiration in every corner of India — from the waterfall trails of Malyagiri to the spice farms of Kandhamal. He is planning to feature iconic tourist destinations of Odisha and India right on the product packaging — because great food and great places both deserve to be celebrated together.
What We Stand For

Our Values

Direct from Farmers
No middlemen, no markups — fair price for all
Traceable Origins
Every product has a farm address in India
Fair to All
Farmers paid fairly, consumers priced fairly
Minimally Processed
Nothing added, nothing hidden, nothing compromised
Our Vision

"To bring authentic foods from their native soil to every serve."

Frequently Asked

Questions People Ask Us

Who founded Soil to Serve?
Soil to Serve was founded by Nihar Ranjan Kar, who holds a B.Sc. (Hons.) in Agriculture and an MBA in Agribusiness Management from KIIT School of Rural Management, Bhubaneswar. He started the brand in Angul, Odisha, after two years in the corporate agribusiness sector.
Is Soil to Serve FSSAI licensed and government recognised?
Yes. We operate as Agribite Soil To Serve Private Limited, hold FSSAI License No. 12025999000114, and are recognised by both Startup India (DPIIT) and Startup Odisha.
Where is Soil to Serve based?
We're based in Angul, Odisha, India, and source directly from farmer groups across the state, including the Kandhamal region.
What products does Soil to Serve sell?
Kandhamal Turmeric, cold pressed (kachi ghani) peanut oil, millets including ragi and jowar flour, Chakhao black rice, and wild honey — all sourced directly from Indian farmer groups.
Does Soil to Serve really cut out middlemen?
Yes — that's the core of our model. Every product is bought directly from farmer groups in Odisha, so farmers are paid fairly and every product stays traceable back to its farm of origin.
Where can I buy Soil to Serve products?
On our own website at soiltoserve.store, on Flipkart, and on Amazon.
Get in Touch

Connect With Us

📧 Email
support@soiltoserve.store
📞 Phone
+91-8280804280
📍 Location
Angul, Odisha, India
🌐 Founder
niharwrites.com
Verified & Registered

Our Certifications

FSSAI Food License Certificate No. 12025999000114 — Soil to Serve
FSSAI Licensed
Lic. No: 12025999000114
GST Registration Certificate — Agribite Soil To Serve Private Limited
GST Registered
Verified Indian business
Startup Odisha Recognition Certificate — Soil to Serve
Startup Odisha
State recognised startup
Startup India DPIIT Recognition Certificate — Soil to Serve
Startup India
DPIIT recognised startup

See What Our Odisha Food Startup Grows, Sources & Serves

From Kandhamal Turmeric to kachi ghani cold pressed oil — every product on our shelf has a farmer and a district behind it.

🛒 Shop Now 💬 Chat with Us
© 2026 Soil to Serve. All rights reserved. · FSSAI Lic. No: 12025999000114 Operated by Agribite Soil To Serve Private Limited, Angul, Odisha
Shopping Cart