Soil to Serve is an FSSAI‑licensed startup food brand from Angul, Odisha. Founded by Nihar Ranjan Kar, it delivers authentic regional foods – Kandhamal turmeric , cold-pressed (kachi ghani) peanut oil, millets (Ragi, Jowar, Little/Kodo rice), Chakhao black rice, wild honey, and more – directly from local farmers to your kitchen. With no middlemen and traceable origins, each product stays true to its soil of origin (Odisha districts like Kandhamal, Nuapada, Bargarh and Cuttack). We believe in “nourishing lives, one honest product at a time.”
Our Founder & Mission
Soil to Serve was founded by Nihar Ranjan Kar [For More details visit: https://niharwrites.com] , an agriculture graduate (B.Sc. Hons) and agribusiness MBA from Bhubaneswar. After working in corporate agribusiness, Nihar returned home determined to highlight Odisha’s finest foods. He saw that “Odisha’s finest regional foods like Kandhamal turmeric, tribal millets, and cold pressed oils were invisible to the consumers” who needed them. In Angul he started Soil to Serve to “bring authentic foods from their native soil to every serve”. The brand’s values – “Direct from Farmers”, “Traceable Origins”, “Fair to All”, “Minimally Processed” – guide every decision. For example, every product is sourced directly from farmer collectives in Odisha, ensuring fair payment and traceability.
What We Grow & Serve
Soil to Serve works closely with Odisha farmer groups to offer:
- Kandhamal Turmeric (Haldi): A premium golden spice from the Kandhamal district. Renowned for its vibrant color and high curcumin content, Kandhamal Haldi is GI‑tagged. Our “Agribite Kandhamal Turmeric Powder” is stone‑processed and 100% pure, enhancing curries and immunity-boosting drinks.
- Cold‑Pressed Peanut Oil: Nutty kachi ghani groundnut oil from Nuapada farmers. Our single‑press method preserves natural nutrients (vitamin E, healthy fats). It’s ideal for high-heat cooking and contains no preservatives.
- Wholesome Millets: Nutrient-rich traditional grains. We sell Little (Finger) Millet, Ragi Flour, Jowar (Sorghum) Flour, and are adding Kodo Millet Rice soon. These drought‑resistant millets come from farmer co-ops in Bargarh and Nuapada, stone‑milled for authenticity.
- Chakhao Black Rice: This fragrant black rice from Cuttack has a signature purple grain and antioxidant-rich bran. It’s perfect for special pulaos and desserts, reflecting the tribal heritage of Odisha.
- Wild Forest Honey: Raw honey harvested by tribal beekeepers in Nuapada forests. Our “Agribite Pure Wild Honey” is unfiltered, with natural enzymes and floral aromas – a wholesome sweetener and wellness elixir.
- Pulses & More: We also offer local pulses (lentils, legumes) and may introduce jams/pickles made from Odisha produce. Each item has a farmer and a district behind it.
Each product page on our site details its origin (e.g. “from the farmer of Nuapada, Odisha”), underscoring transparency.
Alt: Close-up of a honeycomb dripping golden wild honey
Traceability & Fair Trade
At Soil to Serve, every product is traceable to its field. We record the village, cooperative or Farmer Producer Organization (FPO) and district (Kandhamal, Nuapada, etc.) for full transparency. This means you can trust the authenticity and quality of your food. Our model cuts out middlemen entirely: farmers harvest and process (often in small batches), and we package and ship directly. This ensures farmers get fair prices and you get the freshest produce. We hold FSSAI license No. 12025999000114 and are recognized by Startup India and Startup Odisha, reflecting our commitment to quality and ethics.
Why Shop at Soil to Serve?
- Pure & Natural: Our foods are minimally processed – no artificial colors, preservatives, or fillers. The rich golden color and aroma of Kandhamal turmeric or the deep purple of Chakhao rice come from nature, not additives.
- Farmer Empowerment: By buying from us, you support Odisha farmers (over 60,000 in Kandhamal alone). We pay above-market rates and invest in community (e.g. sharing machinery, training).
- Local Wellness: Many of our products (turmeric, millets, honey) have traditional health uses. We provide traditional recipes (golden milk, millet khichdi, etc.) and nutritional info to help you incorporate them into modern diets.
- Pan-India Delivery: Although rooted in Odisha, we ship nationwide. Our products are available on soiltoserve.store, Flipkart and Amazon. All products are FSSAI‑certified, ensuring safety and trust.
Connect With Us
Soil to Serve’s headquarters (Agribite Soil to Serve Pvt. Ltd.) is in Angul, Odisha. Customers can connect via our website or visit our by-appointment store in Angul. We welcome feedback and partnerships as we expand.
“Eat clean. Eat local. Eat better.” – Soil to Serve
Together with our farmers, Soil to Serve is on a mission to put Odisha’s rich agricultural heritage on every dinner table – nourishing lives, one honest product at a time. We invite you to be part of this project by tasting and sharing the goodness of “Soil to Serve” foods.